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Intro to AI-SCORE · Free self-paced course · دورة مجانية

Every conversation carries revenue.
Most of it never gets established.

In about an hour, you’ll run one real deal through AI-SCORE — the conversation framework at the heart of INFINITE GTM OS™. You leave with the five checks established on that deal, an AI layer that keeps them running on every call after it, and the badge to show for it. Free, self-paced, inside RIVET Labs.

Join free & start today →Already a member? Start learning
+250
GTM Pros inside · free · ~60 minutes · badge on completion · see the syllabus ↓

Where our members build revenue

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Sound familiar? · بعد كل مكالمة

The call was good. The record wasn’t.

Every seller runs discovery. Almost nothing gets established — five things must be known before anything can be sold, and most calls end with two. Every line below is the same gap wearing a different shirt.

Ziad the call felt great, the notes say nothingOmar writes “good call, follow up next week” — againNour manager asks “what’s the risk?” — silenceSalma CRM fields get filled the night before the forecast callTarek reads his own notes, can’t reconstruct the dealYara the “verbal yes” vanished and nothing on paper says whyZiad the call felt great, the notes say nothingOmar writes “good call, follow up next week” — againNour manager asks “what’s the risk?” — silenceSalma CRM fields get filled the night before the forecast callTarek reads his own notes, can’t reconstruct the dealYara the “verbal yes” vanished and nothing on paper says why
Bilal the handoff to CS loses everything that matteredMarwan two reps describe the same deal two different waysSami the forecast is a feelings spreadsheetLina renewal arrives, the conversation starts from zeroMai the champion left and the record didn’t noticeRana every pipeline review re-litigates last month’s callsBilal the handoff to CS loses everything that matteredMarwan two reps describe the same deal two different waysSami the forecast is a feelings spreadsheetLina renewal arrives, the conversation starts from zeroMai the champion left and the record didn’t noticeRana every pipeline review re-litigates last month’s calls
Hassan asked AI to summarize the deal — it summarized the vibesAya every prompt starts from scratchYoussef AI drafted a follow-up on notes that said nothingReem eight private note formats, no shared oneAdel pastes the transcript, gets a book reportLayla the licence is paid, the record is still emptyHassan asked AI to summarize the deal — it summarized the vibesAya every prompt starts from scratchYoussef AI drafted a follow-up on notes that said nothingReem eight private note formats, no shared oneAdel pastes the transcript, gets a book reportLayla the licence is paid, the record is still empty

Different desks, same gap. AI-SCORE replaces improvised discovery with one framework the whole company shares.

Is this you? · هل هذا أنت؟

Anyone who runs customer conversations.

SalesSDRs, BDRs and AEs. You leave discovery with the five established — and a Risk Event date that separates pipeline from forecast.
Customer Success & Account ManagementHandoffs are where deals quietly die — context evaporates between teams. The record carries it, so renewal and expansion never start from zero.
Frontline managersAn empty field is a visible gap. You stop grading calls on vibes and coach against exactly what wasn’t asked.
Founders & solo operatorsYou carry every conversation alone. One language across all of them — readable by the AI that helps you run the rest.
About the course · عن الدورة

Everything at a glance.

Intro to AI-SCORE installs the discovery framework at the centre of M4 Communication — the model of INFINITE GTM OS™ that governs every value-bearing conversation. Six short lessons, each applied to one real deal in your pipeline, ending in a checkpoint and a badge. It lives inside RIVET Labs, so the community and updates stay with you after the hour is over.

  • Free, and genuinely so — a free RIVET Labs account is the only door. No card, no trial clock, lifetime access.
  • Applied, not watched — every lesson ends on your own live deal. By the checkpoint you've run the record, not studied it.
  • Built for MENA, not translated — examples, buyer context and language are native, English with Arabic moments.
  • Ends in a badge — score one full call end to end and the AI-SCORE badge lands on your member profile.
What you'll need

Come as you are — one real deal, and an hour.

  • ✓
    One live deal. A real conversation in motion — a prospect, a renewal, an expansion. You'll score it lesson by lesson. No prerequisite course.
  • ✓
    A paid AI assistant, for lesson 06. Claude (preferred), ChatGPT, Gemini or Copilot — on a paid plan. Free tiers are not sufficient. Lessons 01–05 need nothing but the deal.
  • ✓
    About an hour. Six short lessons and a checkpoint, on your own time — one sitting or six.
What you install · اللي بتركّبه

Five checks. One shared standard.

Status, Complication, Outcome, Risk Event, Evaluation Criteria — the five things that must be established before anything can be sold. The order is not fixed; an educated buyer may hand you the outcome and the deadline on the first call. Completeness is the goal, not sequence — and it's one framework the whole company shares, end to end.

Hover the record: a check goes missing and the AI layer catches it — flagging the gap and handing you the next question. The framework holds even before you've mastered it.

AI-SCORE · discovery · M4 Communicationhover — watch it catch a gap
SStatusThe facts — tools, scale, people, landscape
CComplicationWhat's broken — rational and emotional — and its cost now
OOutcomeThe result they want: more revenue, less cost, better experience
RRisk EventWhat forces a decision, and by when?
EEvaluation CriteriaWho decides, and on what basis? Rarely one person
AI LAYERcaptures the conversation · surfaces what's missing · recommends the next questionflagged: Risk Event → next question: “what happens if you miss that date?”
Flow & curriculum · المسار والمنهج

Six lessons, one live deal.

One lesson per check, then the AI layer — and every lesson ends the same way: apply it to one real deal in your pipeline. By the checkpoint you haven't studied AI-SCORE — you've run it.

  • 01 · 9 min

    S · Status

    The facts — tools, scale, people, landscape. Enough to size the opportunity and confirm fit.

    You leave with — your deal's Status in three lines — on the live deal you pick in lesson 01.
  • 02 · 9 min

    C · Complication

    What's actually broken — rational and emotional — and what it's costing them now.

    You leave with — a monthly cost on the pain.
  • 03 · 9 min

    O · Outcome

    The result they want. It almost always reduces to more revenue, less cost, or a better experience.

    You leave with — the outcome written as a number with a date.
  • 04 · 9 min

    R · Risk Event

    What forces a decision, and by when. Pressure-test it: “what happens if you miss that date?”

    You leave with — your risk event named, or the admission there isn't one.
  • 05 · 9 min

    E · Evaluation Criteria

    Who decides and on what basis — the committee, the process, the trade-offs. Rarely one person.

    You leave with — the people and criteria you've actually confirmed.
  • 06 · 10 min

    The AI layer

    Put your assistant to work: structure the call against the five, flag what's missing, take the recommended next question.

    You leave with — one gap found by your assistant, and acted on.
  • Checkpoint · 5 min

    Score one full call

    End to end, on your real deal. Pass, and the AI-SCORE badge lands on your member profile.

    You leave with — a scored deal and the badge.

Nothing is scored that wasn't taught. Nothing is taught that isn't scored.

Join free & start today →Already a member? Start learning
So how do you start? · طيب، كيف تبدأ؟

Three steps. No card.

1Create your free accountJoin RIVET Labs — the community the course lives in. Free plan, no card, two minutes. Already a member? Skip straight to the course.
2Open the Academy spaceThe course is waiting in your library the moment you're in.
3Press play on lesson 01Sixty minutes, one real deal, lifetime access.
Who's teaching? · مين اللي بيدرّس؟

The architect of the system.

RIVET founder and lead trainer
Founder & lead trainer · RIVET

Ahmed Yousef

Creator of INFINITE GTM OS™ · GTM architect

The person who built the system teaches it. Ahmed has driven $1B+ in ARR & GMV and acquired 10,000+ clients across Kuwait, Egypt, Saudi, Qatar and the UAE — and has personally held every seat in the pipeline, CR1→CR8: SDR, AE, CSM, RevOps, Manager, VP, leading 40+ people across those markets. The OS exists because he made the mistakes at every stage first.

  • $1B+ARR & GMV driven
  • 10,000+clients acquired
  • 5MENA markets
  • SDR → VPevery seat, CR1→CR8
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Start free · ابدأ مجانًا

One account. Every free course.

Your free RIVET Labs account opens Intro to AI-SCORE, the other free courses, and the community they live in.

Create free account & start →Already a member? Start learning

No card, no trial clock — the free plan is free for good, and the course is yours for life.

Still weighing it? · لسّه بتفكر؟

Questions, answered.

I'm already a RIVET Labs member — where do I start?

Straight in: open Intro to AI-SCORE inside RIVET Labs and enrol from there — it's included in your membership.

Is it really free?

Yes. Create a free RIVET Labs account and start — no card, no trial clock. The course is our open door.

Live or self-paced?

Fully self-paced — about 60 minutes end to end, with lifetime access. Move as fast or as slowly as your pipeline demands.

What language is it in?

English, with Arabic moments throughout — the frameworks speak both.

Do I need an AI assistant?

For lesson 06, yes — a paid plan of Claude (preferred), ChatGPT, Gemini or Copilot. Free tiers are not sufficient. Lessons 01–05 need nothing but a real deal.

Does the badge count toward certification?

The badge marks a running record — it isn't a credential. The proctored credentials live in the certification tracks; this course is the first step toward them.

Record running? · وبعدين؟

From note-taker to the seller the forecast trusts.

AI-SCORE is the centre of the conversation suite inside M4 Communication — other frameworks own the outreach, the opening, the meeting and the handoff. Once discovery is running, install the rest of the operating system — then defend it for the credential.

Intro to GTM OS Architecture →GTM OS Architect — the certification
Browse all courses, tracks & certifications →