Design the whole go-to-market.
For founders and revenue leaders who build revenue as a system, from founder-led sales to Series B and beyond, and lead the teams that run it: strategy, architecture and management, up to the C-suite.
Size our market for the team we have.
- Read your ICP and the eight models
- Size the market as TAM, SAM and SOM
- Split it into Priority A, B and C
- Fit the priorities to the team you have
- TAM, SAM and SOM, segmented
- Priority A, B and C for the team you have
- Next: Target List Builder builds the named list.
Plan the system everyone else runs.
Design the motion the whole organisation executes.
Build the operating system itself.
Become a Revenue Growth Architect.
All eight models in one build: the foundation credential. On demand, priced on the course page.
Open the course → Course · Coming soonEngineered growth that compounds.
Shift from brute force to an AI-native growth machine: acquisition, retention, expansion. Members get first access.
Join for first access → Prove itDon’t just learn the OS: prove it.
Pass the course-plus-exam and earn a verifiable credential, and a path to ambassador.
See certification →The skills every seat shares.
Ten short AI-Powered Skills that hold a revenue team together, whatever your role: on demand, about two hours each, certified, and OMR 25 a skill.
The reasons to wait, answered.
- “I don’t want to pay before I’m ready.”Start free.Create your RIVET account, then take the architect certification when you’re ready to build.
- “I can’t step away for a long program.”On-Demand.Revenue Growth Architect runs at your pace, with 12 months of access.
- “Courses teach topics, not a system.”All eight models in one build.Revenue Growth Architect is the foundation credential for designing the motion the whole organisation executes.
- “Attendance certificates prove nothing.”Proof, not attendance.Pass the course and its proctored exam to earn a verifiable credential, and a path to ambassador.
- “My leadership team needs this too.”Built for managers and leaders.The Max membership is for managers and leaders, and every paid membership comes per seat for a team: Pro up to 3 seats, Max up to 10, Infinite any number.
Build the whole team.
GTM Operators
Run the motion: SDR, Sales & CS.
Open →GTM Leaders
Lead the operators: coaching & management.
Open →GTM Engineers
Instrument the system: RevOps & data.
Open →GTM Architects
Design go-to-market: strategy & systems.
Design the whole motion.
Join the Academy free, then take the architect certification when you’re ready to build.