Ahmed Youssef
Founder & CEO, RIVET Labs. Teaches Revenue Growth Architect, AI Workspace and INFINITE Analytics.
$1B+ in ARR & GMV
10,000+ clients
40+ people led
5 MENA markets
The Infinite membership
Design the revenue system. Then build it, run it and measure it.
Every course, in one membership for 12 months: everything in Max, plus INFINITE Analytics. Plus everything in Free.
Illustration of the member space.
Worth OMR 816 · OMR 400 a year · 12 months
Founders and revenue leaders at tech, AI and SaaS startups in Egypt, Saudi Arabia and the UAE, and anyone who wants everything: design the revenue system, build it, run it with AI and measure it. Built for directors, VPs, CROs and founders who own the whole revenue system, and for founders, fractional leaders and consultants who build or advise many revenue teams. Without INFINITE Analytics? See Max. Not sure? Find your membership.
- 7 days from activation to change your mind
- One payment. Does not renew automatically
- A person reviews it and replies
Where our members work
- Vodafone
- noon
- Foodics
- Geidea
- Payoneer
- Breadfast
- du
- Concentrix
- HungerStation
- Swvl
- Darwinbox
- Nahdi
- Red Sea Global
- Roboost
- Unifonic
- Rewaa
- Free2move
- Hala
- Teltonika
- Jisr
- aqarmap
- PetroApp
- MaxAB
- Drahim
- Tactful
300+ GTM professionals in RIVET Labs, counted in October 2026.
Is this you?
You want the whole system. Not one piece of it.
None of these are talent problems. They are system problems.
I’m still the whole sales team, and nothing I know is written down.
I inherited a CRM the whole team distrusts.
The agents run, and nobody owns what they do.
Infinite holds every course: design the system, build it, run it with AI and measure it.
Leading a team and need the design and the AI, without INFINITE Analytics? See Max.
- Design the whole revenue system. Revenue Growth Architect: the eight models of RIVET INFINITE OS, then the proctored exam.
- Run your revenue work with AI agents. AI Workspace GTM/Revenue Engineer, on your own accounts.
- Build the pipeline, then measure it. GTM Engineering and INFINITE Analytics.
- Spend the year in the room. 300+ GTM professionals across MENA, in your market’s chapter and the rooms by role.
Who it is for
Built for the people who own the number.
For the people who own the number today, from founder-led sales to Series B and beyond, and want to be the one any company calls to design it. Pick the one that sounds like you.
Revenue leaders
CROs, VPs and heads of Sales, CS, Marketing and RevOps aligning one motion.
The leader who designs the revenue system, not only the forecast.
- Where you start
- The kernel: Revenue, Growth and Motion, read together as one verdict.
- What you build
- The configuration your whole team runs: one motion across Sales, CS, Marketing and RevOps.
- name your kernel verdict: Revenue, Growth and Motion
- put any revenue system on one page, with the binding constraint named
- redesign the pipeline from first touch to renewal, so growing a customer leads back to finding the next one
- run an AI-SCORE™ diagnostic on a live deal
- carry the proctored CRGA that names you as the architect
Founders & operators
Building the go-to-market system that has to scale past you.
The founder whose go-to-market runs without you.
- Where you start
- Growth and Motion: name your stage, then the motion it can afford.
- What you build
- A go-to-market system that runs without you in every deal.
- name your kernel verdict: Revenue, Growth and Motion
- put any revenue system on one page, with the binding constraint named
- redesign the pipeline from first touch to renewal, so growing a customer leads back to finding the next one
- run an AI-SCORE™ diagnostic on a live deal
- carry the proctored CRGA that names you as the architect
RevOps & strategy
The people who instrument the data and run the operating cadence.
The operator every revenue team calls when the system breaks.
- Where you start
- Data and Operation: every room measured, and the system run as one loop.
- What you build
- The instrumented pipeline, from first touch to renewal, and the operating cadence on top of it.
- name your kernel verdict: Revenue, Growth and Motion
- put any revenue system on one page, with the binding constraint named
- redesign the pipeline from first touch to renewal, so growing a customer leads back to finding the next one
- run an AI-SCORE™ diagnostic on a live deal
- carry the proctored CRGA that names you as the architect
Senior ICs rising
Stepping from executing the motion to architecting it. No title required.
The architect companies hire for their next stage.
- Where you start
- Communication: AI-SCORE™ on your own live deals, then the system around them.
- What you build
- The architecture of the motion you used to execute, defended by name.
- name your kernel verdict: Revenue, Growth and Motion
- put any revenue system on one page, with the binding constraint named
- redesign the pipeline from first touch to renewal, so growing a customer leads back to finding the next one
- run an AI-SCORE™ diagnostic on a live deal
- carry the proctored CRGA that names you as the architect
Every role takes all eight parts of Revenue Growth Architect. AI Workspace, GTM Engineering and INFINITE Analytics add the AI, the build and the numbers around it.
What’s included
Every course and its exam, in one membership.
Worth OMR 816, for OMR 400 and 12 months in RIVET Labs.
Open now
Revenue Growth Architect
- On demand: eight models, 18 modules and 60 lessons, on your own company
- The proctored certification exam, when you’re ready
- The CRGA credential in your name when you pass
- Taught in Arabic, slides and materials in English
Revenue Growth Architect18 modules · 60 lessons
KernelRevenueKernelGrowthKernelMotionModelDataModelCommunicationModelMoatModelAIModelOperation
Open now
AI Workspace GTM/Revenue Engineer
- On demand: 12 modules and 48 lessons on your own accounts
- The agent library, yours to keep
- Its exam, when you are ready
- The AIWS credential in your name when you pass
Flow and curriculum
Part by part, on your own accounts.
AI Workspace GTM/Revenue Engineer, open now. Parts 1 to 4 build the foundations everyone needs. Parts 5 to 8 run the four tracks in the order an account travels, then put the whole workforce to work. Teaching parts teach. Workshop parts run the work on a real account, then hand you one task on yours.
You leave with your week mapped, and the hours you’ll take back.
You leave with a workspace that knows your company.
You leave with one way to read accounts, and one way to build agents.
You leave with drafts that sound like you, and a record built on evidence.
You leave with the front half of the pipeline, run by agents.
You leave with three of your accounts moved forward.
You leave with the back half, plus how to lead it.
You leave with your own day run by your workforce.
Coming November–December 2026
GTM Engineering
- Builds the acquisition pipeline into your tech stack
- Prepares you for the GTM Engineer role
- Tool-neutral: the workshops use real tools as examples
- Getting found in ChatGPT, Claude and Gemini answers, in Arabic and English
- A final project on a company you choose
- Ends in a RIVET certification
Coming November–December 2026
INFINITE Analytics
- Built on RIVET’s INFINITE model
- Taught by Ahmed Youssef, in Arabic, with slides and materials in English
- On demand, in RIVET Labs
- Ends in an exam and a credential
Flow and curriculum
Every course, one system.
Revenue Growth Architect designs the revenue system. GTM Engineering sits in the layer below it and builds the acquisition pipeline into your tech stack. AI Workspace puts the work into AI. INFINITE Analytics is built on the INFINITE model.
- Open now
Design the revenue system. Eight models, then the proctored exam. The eight models of RIVET INFINITE OS: Revenue, Growth and Motion are the kernel; then Data, Communication, Moat, AI and Operation. See every part
- Open now
Run the work with AI agents. Eight parts on your own accounts, then the exam. You keep the agent library. See every part
- Coming soon
Build the acquisition pipeline. Into your tech stack, tool-neutral, ending in a final project on a company you choose and a RIVET certification. See GTM Engineering
- Coming soon
Measure the system. Built on RIVET’s INFINITE model, on demand, ending in an exam and a credential. See INFINITE Analytics
No calendar to fit
Start when you’re accepted. Finish at your pace.
No dates to keep and nothing to attend. Every course that is open runs on demand, on your own company and accounts, inside your 12 months.
- On-Demand
- No live sessions
- Access
- 12 months
- Where
- Online, in RIVET Labs, on the web and on your phone
- Language
- Arabic, with English slides and materials
Format and language as set for Revenue Growth Architect, AI Workspace and INFINITE Analytics. GTM Engineering’s are published with the course.
- 01 Your own company. Each part runs on your own revenue system.
- 02 A paid AI plan. A paid plan on one of the seven AI assistants (Claude preferred).
Claudepreferred
ChatGPT
Gemini
Grok
Manus
Perplexity
Copilot
- 03 10 real accounts. From your own work.
- 04 12 months of access. To finish the courses and their exams.
Your member space, the community and its chapters, the Workshop and the Coffee Break, every framework to read and the free courses. See everything in the membership
Monthly AI credits with every seatFor RIVET’s AI and agentsComing soon
Worth OMR 816, in one membership for OMR 400 and 12 months.
LinkedIn (opens in a new tab)
Beyond the courses
What the membership does for you, week to week.
Six moments inside RIVET Labs. Everything here runs today, unless it says coming soon.
Every tile is in Free, Pro, Max and Infinite, unless it says otherwise.
Stuck on a deal? Ask the people who sit where you sit.
Post in your market’s chapter or the room for your role, and members answer.
Course rooms open with a course: AIWS in Pro; AIWS and Revenue Growth Architect in Max and Infinite.
Bring the question. Leave with answers.
The Wednesday Coffee Break is the community Q&A, in the Global Chapter.
The Workshop, live and online.
Online sessions, each announced with its own date and time in Events. Turn on the reminder and it finds you.
AI that knows RIVET.
The AI in GTM/Revenue room runs today, and the AIWS agent library is yours to keep. Monthly AI credits and the MCP connector are on the way.
- AI in GTM/Revenue roomFree, Pro, Max and Infinite
- AIWS agent libraryPro, Max, Infinite
- Monthly AI credits with every seatComing soon
- MCP connector, Claude firstIn development
33 Days
RIVET Labs, in your pocket
Your membership goes where you go.
One member space on iOS, Android and the web: your feed, your chapter and rooms, and every event.
- Your chapter and rooms.Your market’s chapter, and rooms by role, industry or market.
- A feed tailored to you.Smart recommendations for what to read and learn next.
- Events in one place.The Workshop and the Wednesday Coffee Break, each date in Events.
- 300+ GTM professionals.Across MENA, in one community.
- Four chapters live.Egypt, Saudi Arabia, the UAE and Kuwait.
- Early access to the RIVET app.Members get RIVET’s own app first.
A credential for every course.
Every course in the membership ends in an exam or a certification, issued by RIVET Labs.
Certified Revenue Growth Architect (CRGA).
A proctored certification exam, taken when you’re ready.
Certified AI Workspace GTM/Revenue Engineer.
Pass the exam and it’s issued in your name, endorsed with your track.
A RIVET certification for GTM Engineering.
At the end of the course, after the final project.
An exam and a credential for INFINITE Analytics.
The same pattern as the courses open today.
Announce them on LinkedIn.
Add them to your profile and your CV.
Each credential comes with the courses in your membership.
Where this sits
Free, Pro, Max or Infinite.
Start free, or join a membership with the courses inside.
The four memberships
| Membership | You are hereFree | You are herePro | You are hereMax | You are hereInfinite |
|---|---|---|---|---|
| Price | Free | Course value: | Course value: | Course value: |
| Courses | The free courses | AI Workspace GTM/Revenue Engineer and GTM Engineering | Everything in Pro, plus Revenue Growth Architect | Everything in Max, plus INFINITE Analytics |
| Exams and credentials | None | The AIWS exam and credential. GTM Engineering ends in a RIVET certification | Everything in Pro, plus the proctored CRGA exam and credential | Everything in Max, plus the INFINITE Analytics exam and credential |
| How you join | Create a free account | Apply; we review it and reply | Apply; we review it and reply | Apply; we review it and reply |
| Change your mind | Nothing to cancel | 7 days from activation | 7 days from activation | 7 days from activation |
| Moving up | Join a membership any time | To Max or Infinite, pro rata, on request | To Infinite, pro rata, on request | This is the top membership |
Prefer one course on its own? See the courses
Everything in the membership
The courses,Every course, and the year around them.
Grouped the way RIVET Labs is built. Every tick runs today; what is still coming says so.
| Benefit | Free | You are herePro | You are hereMax | You are hereInfinite |
|---|---|---|---|---|
| Everything in one place | ||||
| Your RIVET Labs member spaceCourses, resources and private member channels in one place, on iOS, Android and the web, until RIVET’s own app is ready. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Your profileA personal profile in RIVET Labs. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| A lab feed tailored to youWith smart recommendations for what to read and learn next. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Learning and events in one placeYour courses, the frameworks and the live sessions. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| The member hubThe members of RIVET Labs, in one place. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Rooms by role, industry or marketJoin the rooms that fit your work. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Personal onboardingWe help you set up and find your way in. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Custom notificationsChoose what you hear about. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Early access to the RIVET appRIVET’s own mobile app: members get it first. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Get better by 1% every day | ||||
| Frameworks to readThe INFINITE Model, the 8 Models, the Desert Camel Growth Model, AI-SCORE and SUPERSTAR. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| The free coursesIncluding Intro to AI-SCORE: free, on demand, about 60 minutes. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| The RIVET Labs WorkshopOnline sessions, each announced with its own date and time in Events. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| AI Workspace GTM/Revenue Engineer12 modules and 48 lessons, its exam and the AIWS credential. | Not in Free | Included in Pro | Included in Max | Included in Infinite |
| GTM EngineeringThe acquisition pipeline, built into your tech stack. Ends in a RIVET certification. | Not in Free | Coming soon | Coming soon | Coming soon |
| Revenue Growth ArchitectEight models, 18 modules and 60 lessons, the proctored exam and the CRGA credential. | Not in Free | Not in Pro | Included in Max | Included in Infinite |
| INFINITE AnalyticsBuilt on RIVET’s INFINITE model. Ends in an exam and a credential. | Not in Free | Not in Pro | Not in Max | Coming soon |
| The course roomsA course room for each course you hold that has one: AIWS and Revenue Growth Architect today. | Not in Free | AIWS room | AIWS and RGA rooms | AIWS and RGA rooms |
| The connected P2P Revenue Lab | ||||
| The members’ community300+ GTM professionals across MENA. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Chapters by marketEgypt, Saudi Arabia, the UAE and Kuwait. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| The Global Chapter and the Wednesday Coffee BreakThe Coffee Break is the community Q&A. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| The Tools & Tech Stack roomTools and stacks, talked through by members. Vendor offers only with an admin’s OK. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Grow with confidence | ||||
| Career StartersThe room for people starting their GTM career, with the RIVET frame badge. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Work/Life + Wellness: “Balance”The Work/Life + Wellness room. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| Credentials and certificationsFor LinkedIn and your CV, from each course you finish. | Not in Free | Included in Pro | Included in Max | Included in Infinite |
| RIVET AI | ||||
| The AI in GTM/Revenue roomWhat works with AI in revenue, shared by members. | Included in Free | Included in Pro | Included in Max | Included in Infinite |
| The AIWS agent libraryThe agents from AI Workspace GTM/Revenue Engineer, yours to keep. | Not in Free | Included in Pro | Included in Max | Included in Infinite |
| The RIVET MCP connectorRIVET’s science and knowledge inside your AI tools, Claude first. | In development | In development | In development | In development |
RIVET Academy, and typical training.
Typical trainingRIVET Academy
Built aroundTypical training: What the course coversRIVET Academy: Who you become
MarketTypical training: A global templateRIVET Academy: Built for how MENA actually sells
LanguageTypical training: English onlyRIVET Academy: Arabic and English
One systemTypical training: Standalone topicsRIVET Academy: Every course maps to RIVET INFINITE OS™
You leave withTypical training: Notes and slidesRIVET Academy: Your own work, built on your company
CredentialTypical training: Attendance or a quizRIVET Academy: Exam-based, issued in your name
After the courseTypical training: Access ends with the courseRIVET Academy: A community and chapters that outlive it
Apply
Apply in about a minute.
Tell us who you are and what you do. You don’t need a company to apply. We review every application and reply with the next steps.
How it works
Apply. We review it. We get back to you.
- 01
Apply.
Tell us who you are and what you do. About a minute.
- 02
We review it and reply.
We review every application and send you the fee and how to pay, in one payment.
- 03
Start in RIVET Labs.
Your 12 months open: the courses open today, their exams and everything in Free. The new courses join when they open.
- Access
- 12 months
- Change your mind
- 7 days from activation
- Payment
- One payment
- Renews
- Not automatically
- Already hold a course?
- Move up pro rata, on request
Prefer to talk first? Talk to our team
Joining and paying
Why Infinite, and not the courses one by one?
The Infinite membership holds every course, worth OMR 816 together, with their exams and credentials, plus everything in Free, for OMR 400 and 12 months.
Max or Infinite?
Max holds AI Workspace GTM/Revenue Engineer, GTM Engineering and Revenue Growth Architect. Infinite holds everything in Max, plus INFINITE Analytics: every course.
I already bought Revenue Growth Architect or AI Workspace. Do I pay full price again?
No. You move to the Infinite membership pro rata, on request.
Does it renew automatically?
No. The Infinite membership does not renew automatically, and there are no subscriptions.
Can I change my mind?
Yes. You have 7 days from activation to change your mind, with no exam or lesson cap.
How do I pay once I’m accepted?
We reply with the fee and how to pay, in one payment. No payment is taken on this page.
I only need Revenue Growth Architect.
Buy it on its own, and move to Max or Infinite later, pro rata, on request.
Do I need a company to apply?
No. You can apply on your own: the company field on the form is optional. Revenue Growth Architect runs on a company’s revenue system, so if you’re just starting out, the Pro membership or Free is the better first step.
When can I start?
As soon as your application is accepted and paid, your access opens and your 12 months start.
Can I pay in instalments?
No. One payment.
Which currency do I pay in?
Prices show in your local currency; the fee is set in Egyptian pounds.
Is it for you?
You want to design the revenue system
- You own the whole revenue system (director, VP, CRO or founder), or you build or advise many revenue teams (founder, fractional leader, consultant).
- You want to design the revenue system, then build it, run it with AI and measure it.
- You want everything: every course, and 12 months in RIVET Labs around them.
- Director
- VP
- CRO
- Founder
- Fractional leader
- Consultant
You want something else
- You don’t need INFINITE Analytics. The Max membership holds AI Workspace, GTM Engineering and Revenue Growth Architect.
- You do the revenue work yourself. The Pro membership holds AI Workspace and GTM Engineering.
- You want Revenue Growth Architect only. Buy Revenue Growth Architect on its own.
- You don’t work in revenue yet. Start free and take Intro to AI-SCORE: free, on demand, about 60 minutes.
- You’re training a small team that does the work. Pro holds up to 3 seats and Max up to 10, each at its own price: choose Team on the pricing page.
For teams
Your managers too?
Infinite comes for a team of any size, each seat at the Infinite price, with no team discount: it is the membership for any team of more than 10. The company owns the memberships, and the team gets a dedicated enablement manager, customised live training and private team rooms. Invoicing or procurement? Talk to us.
The courses
I can learn all this from free content.
Free content gives you ideas. Each course here makes you apply them to your own company, and each ends in an exam or a RIVET certification.
Do I need to be technical or know how to code?
Not for Revenue Growth Architect or AI Workspace GTM/Revenue Engineer: both are taught from zero, with no coding.
I’m a founder, not a big-company leader. Is Infinite for me?
Yes. Revenue Growth Architect has a Founders & operators path, for building the go-to-market system that has to scale past you.
What exactly is INFINITE Analytics?
A new course built on RIVET’s INFINITE model. Ahmed Youssef teaches it in Arabic, with slides and materials in English. It’s on demand in RIVET Labs, and it ends in an exam and a credential.
GTM Engineering and INFINITE Analytics aren’t open yet. What do I get on day one?
Revenue Growth Architect and AI Workspace GTM/Revenue Engineer, with their exams, and everything in Free. GTM Engineering and INFINITE Analytics open later; the exact dates are set with the first members of each course.
Does “Infinite” mean access forever?
No. The Infinite membership runs for 12 months from the day your access opens. It’s named after RIVET INFINITE OS.
Every course in 12 months? I run a team.
Every course that is open is on demand, with no dates to keep. Revenue Growth Architect is 18 modules and 60 lessons; AI Workspace GTM/Revenue Engineer is 12 modules and 48 lessons.
Is it in Arabic?
Revenue Growth Architect, AI Workspace GTM/Revenue Engineer and INFINITE Analytics are taught in Arabic, with slides and materials in English.
The membership
Does a credential count?
Each one is a professional credential from RIVET Labs, earned by passing its exam, not an academic degree.
Do I need to join Free first?
No. Free is open to join any time, and the Infinite membership includes everything in it.
Is there a separate room for Infinite members?
Not today. Every member shares the same rooms: the chapters, the Global Chapter and its Coffee Break, and the topic rooms, plus the course rooms for the courses you hold.
Do I get early access to the RIVET app and the MCP connector?
Members get early access to the RIVET app. The MCP connector, RIVET’s science and knowledge inside your AI tools, is in development, Claude first.
Who is behind RIVET?
RIVET Labs, a community and academy for revenue teams at tech, AI and SaaS startups in Egypt, Saudi Arabia and the UAE, founded by Ahmed Youssef. 300+ members, counted in October 2026. The first cohorts of Revenue Growth Architect and AI Workspace ran in September 2026.
How is this different from other revenue programmes?
It’s built for how MENA sells, taught in Arabic with English materials, and every course maps to RIVET INFINITE OS.
If your company pays
Getting your company to sponsor it.
Paying for yourself? Skip ahead. If your company will ask what it is, what it costs and what happens if it doesn’t work out, it’s all on one card, with a note ready to send.
Send it to your manager.
The note covers what it is, what it costs and the terms, in plain words.
It opens in your email or chat app, and you can edit it first.
- What
- The Infinite membership, every course: Revenue Growth Architect, AI Workspace GTM/Revenue Engineer, GTM Engineering and INFINITE Analytics, their exams and credentials, plus everything in Free
- Price
- OMR 400 a year · 12 months, one payment
- Access
- 12 months from the day your access opens
- Change your mind
- 7 days from activation, with no exam or lesson cap
- Renewal
- Does not renew automatically
- You leave with
- A credential or certification for each course you finish, and your own work built on your company
The Infinite membership · 12 months
Every course, one membership. 12 months in the whole system.
Worth OMR 816 together · 7 days from activation to change your mind · Does not renew automatically
300+ GTM professionals across MENA
What members say
“Finding and building the right sales and GTM teams in MENA is tough. RIVET is changing that: a dedicated space for B2B SaaS Sales and Revenue pros to connect, learn, and grow.”
Mai MedhatCo-founder & CEO · Tuner“Turning the usual pipeline into an infinite revenue loop makes you unlearn the old funnels, and turns the whole process into a continuous revenue engine.”
Salma SaifCommercial Team Lead · Fincart