The skill horizon
What GTM teams need now, and next year
What GTM and revenue teams are hired on now, and where RIVET’s model sees demand heading next year. The analytical, AI-assisted skills rise furthest; ICP and account research climbs most of the skills already in most posts — the ground the RIVET Academy is built on.
- AI fluency
- Prospecting and pipeline
- Discovery, deals and closing
- Revenue operations and analytics
- At or over the floor (n ≥ 50)
- Low sample, under the floor
Demand now: RIVET coded job posts (Desert Camel Report) (393 posts, Egypt and the Gulf, coded 4 to 9 Nov 2026; each post ≤ 3 months old). Projection: RIVET’s model, tilting each skill by the WEF Future of Jobs Report 2025, Figure 3.6 (expected rise in use), MENA economies. This is RIVET’s model, not a measured trend.
See the numbers and the course for every skill
| Skill | Domain | Demand now (%) | Projected next year | Course that teaches it | Sample |
|---|---|---|---|---|---|
| CRM administration and data integrity | Revenue operations and analytics | 82.5 per cent, 33 of 40 RevOps posts | +15 pts (RIVET model) | Learn it: GTM EngineeringComing soon | RevOps low sample (n 40, under the floor of 50) |
| Reporting and dashboards (CRM and BI) | Revenue operations and analytics | 87.5 per cent, 35 of 40 RevOps posts | +10.2 pts (RIVET model) | Learn it: INFINITE AnalyticsComing soon | RevOps low sample (n 40, under the floor of 50) |
| GTM process design and improvement | Revenue operations and analytics | 87.5 per cent, 35 of 40 RevOps posts | +9.5 pts (RIVET model) | Learn it: Revenue Growth ArchitectOpen now | RevOps low sample (n 40, under the floor of 50) |
| Funnel and pipeline analytics | Revenue operations and analytics | 72.5 per cent, 29 of 40 RevOps posts | +8.5 pts (RIVET model) | Learn it: Revenue Growth ArchitectOpen now | RevOps low sample (n 40, under the floor of 50) |
| ICP and account research | Prospecting and pipeline | 70 per cent, 70 of 100 SDR/BDR posts | +8.2 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | SDR/BDR, n 100 |
| Rep-level forecasting and CRM discipline | Discovery, deals and closing | 67.9 per cent, 72 of 106 Account Executive posts | +8 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | Account Executive, n 106 |
| Product demo and solution presentation | Discovery, deals and closing | 56.6 per cent, 60 of 106 Account Executive posts | +7.5 pts (RIVET model) | Learn it: AI-Powered SellingIn the Academy | Account Executive, n 106 |
| Spreadsheet and financial modelling | Revenue operations and analytics | 60 per cent, 24 of 40 RevOps posts | +7.2 pts (RIVET model) | – | RevOps low sample (n 40, under the floor of 50) |
| Revenue forecasting (team and company) | Revenue operations and analytics | 55 per cent, 22 of 40 RevOps posts | +6.4 pts (RIVET model) | Learn it: Senior Managementretired | RevOps low sample (n 40, under the floor of 50) |
| Multichannel outbound (phone, email, LinkedIn) | Prospecting and pipeline | 69 per cent, 69 of 100 SDR/BDR posts | +5.5 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | SDR/BDR, n 100 |
| Insight communication (QBRs, executive readouts) | Revenue operations and analytics | 72.5 per cent, 29 of 40 RevOps posts | +5.3 pts (RIVET model) | Learn it: Insight Engineeringretired | RevOps low sample (n 40, under the floor of 50) |
| Negotiation and closing | Discovery, deals and closing | 86.8 per cent, 92 of 106 Account Executive posts | +4.8 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | Account Executive, n 106 |
| Cold calling | Prospecting and pipeline | 70 per cent, 70 of 100 SDR/BDR posts | +3.3 pts (RIVET model) | – | SDR/BDR, n 100 |
| Outreach messaging and personalisation | Prospecting and pipeline | 43 per cent, 43 of 100 SDR/BDR posts | +3.3 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | SDR/BDR, n 100 |
| Early-stage lead qualification | Prospecting and pipeline | 85 per cent, 85 of 100 SDR/BDR posts | +3.3 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | SDR/BDR, n 100 |
| Value articulation, business case and ROI | Discovery, deals and closing | 44.3 per cent, 47 of 106 Account Executive posts | +3 pts (RIVET model) | Learn it: AI-Powered Enterprise SellingIn the Academy | Account Executive, n 106 |
| AI agent design, grounding and governance | AI fluency | 33.3 per cent, 1 of 3 Sales / Solutions Engineer posts | +2.9 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | Sales / Solutions Engineer low sample (n 3, under the floor of 50) |
| Segmentation, territory, quota and capacity planning | Revenue operations and analytics | 47.5 per cent, 19 of 40 RevOps posts | +2.3 pts (RIVET model) | Learn it: Senior Managementretired | RevOps low sample (n 40, under the floor of 50) |
| AI-assisted research, writing and productivity | AI fluency | 10 per cent, 10 of 100 SDR/BDR posts | +1.8 pts (RIVET model) | Learn it: AI Workspace GTM/Revenue EngineerOpen now | SDR/BDR, n 100 |
| Territory, account planning and pipeline coverage | Discovery, deals and closing | 83 per cent, 88 of 106 Account Executive posts | +1.4 pts (RIVET model) | Learn it: AI-Powered Account ManagementIn the Academy | Account Executive, n 106 |
| Deal qualification frameworks (MEDDIC family) | Discovery, deals and closing | 17.9 per cent, 19 of 106 Account Executive posts | +0.9 pts (RIVET model) | – | Account Executive, n 106 |
| SQL and data handling | Revenue operations and analytics | 10 per cent, 4 of 40 RevOps posts | +0.9 pts (RIVET model) | – | RevOps low sample (n 40, under the floor of 50) |
| Multi-stakeholder and executive engagement | Discovery, deals and closing | 74.5 per cent, 79 of 106 Account Executive posts | +0.6 pts (RIVET model) | Learn it: AI-Powered Enterprise SellingIn the Academy | Account Executive, n 106 |
| Enterprise cycle management | Discovery, deals and closing | 50.9 per cent, 54 of 106 Account Executive posts | +0.4 pts (RIVET model) | Learn it: AI-Powered Enterprise SellingIn the Academy | Account Executive, n 106 |
| Discovery and needs diagnosis | Discovery, deals and closing | 49 per cent, 49 of 100 SDR/BDR posts | -0.4 pts (RIVET model) | Learn it: Revenue Growth ArchitectOpen now | SDR/BDR, n 100 |
| Objection handling | Prospecting and pipeline | 16 per cent, 16 of 100 SDR/BDR posts | -0.4 pts (RIVET model) | Learn it: AI-Powered ProspectingIn the Academy | SDR/BDR, n 100 |
| Activity and KPI self-management | Prospecting and pipeline | 60 per cent, 60 of 100 SDR/BDR posts | -2 pts (RIVET model) | Learn it: AI-Powered ProspectingIn the Academy | SDR/BDR, n 100 |