New GTM Engineering and INFINITE Analytics: coming November–December 2026 For startup revenue teams across MENA

Hit your number with AI.

From founder-led sales to a full team: one system, taught in Arabic, with 300+ GTM pros and seven chapters across MENA.

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Free to join, no card. About a minute.

See what you can do

Pick what you want to do. We’ll show you where it lives.

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RIVET Labs · on WhatsApp

Rooms by market, and by topic

  • EGEgypt chapterJoined
  • SASaudi chapter
  • AEUAE chapter
  • KWKuwait chapter
  • CSCareer Starters
  • TSTools & Tech Stack
  • AIAI in GTM/Revenue
  • BLBalance
  • GLGlobal Chapter
  • CBWednesday Coffee Break

Every room here comes with the free account.

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Paid memberships: apply, we review it and reply on WhatsApp.

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What is RIVET Labs?

RIVET Labs is a learning platform and community for B2B revenue professionals in MENA: SDRs, sales, customer success, RevOps, GTM engineers, leaders and founders. Members learn RIVET INFINITE OS, the revenue operating system for MENA, and put it into daily practice through a free community, live RIVET Labs sessions and courses.

Eight years in sales, and I finally understood the sequence end to end.

Wagdy ElshafeiSr Sales · Innovation Gate

Where our members work

  • Vodafone
  • noon
  • Foodics
  • Geidea
  • Payoneer
  • Breadfast
  • du
  • Concentrix
  • HungerStation
  • Swvl
  • Darwinbox
  • Nahdi
  • Paymob
  • Red Sea Global
  • Roboost
  • Unifonic
  • Rewaa
  • Free2move
  • Hala
  • Teltonika
  • Jisr
  • aqarmap
  • PetroApp
  • MaxAB
  • Drahim
  • Tactful

In their words

Does it change results? Ask the members.

7/25 → 23/25RRL scorecard, after coaching

From 7/25 to 23/25 on the RRL scorecard after coaching, and promoted to Senior SDR.

Menna AymenSenior SDR · Roboost

I realized my team didn’t have a talent problem. They had an enablement problem. One SDR with the right methodology showed me what the whole team is capable of.

Ahmed TagSDR Manager · Roboost

A truly eye-opening experience that connected the dots between customer value, recurring revenue, and how modern SaaS companies grow.

Abdulrhman TareqCX Lead · Breadfast

Meet more members

The MENA revenue challenge

You're not lacking talent.
You're lacking the right system.

Founder, first sales hire or revenue leader, at a startup or anywhere else: the struggle is the same shape, effort without a system. Find yours, then see the way out.

GTM Operators · SDR, Sales & CS

Run the motion, every day.

The frontline that carries the number, from a startup’s first sales hire to a full bench of SDRs, AEs and CSMs. Prospecting, selling and customer success: the three roles that turn the INFINITE Pipeline into revenue booked, won and expanded.

  • Prospecting: open the conversation, on purpose.
  • Selling: win the commitment, not just the demo.
  • Success: onboarding to first outcome, health scoring and expansion.

Agents for this work

  • Prospect Prep writes a one-page brief before every first touch.

  • Call Scribe captures what was said, and what was not, in the buyer’s own words.

  • Health Radar sends every health alert with the test that settles it.

They run in your own paid AI assistant. See all the agents

See the GTM Operators page → See the Pro membership

Pro is for individual contributors. For a team: up to 3 seats

A man in a headset with a boom microphone works at his desk, a dashboard of charts on the monitor in front of him.

GTM Engineers · RevOps & data

Instrument the system.

The people who make the motion run: RevOps, enablement and the data layer, whether that is one person at a seed startup or a whole team. Turn a messy CRM into decision-ready signal and keep every role speaking one language.

  • The track: data literacy, handoff excellence and AI-tool fluency.
  • GTM Engineering: build the pipeline into your stack. Coming November–December 2026.
  • INFINITE Analytics: CRM to decision-ready data. Coming November–December 2026.

Agents for this work

  • CRM Scribe writes your record: evidence in, honest fields out, stage gates enforced.

  • Clean Handoff makes sure nothing is lost between owners: the Bridge Pack, scored.

  • GTM Intelligence Agent keeps one honest story of every account, with the risks named.

They run in your own paid AI assistant. See all the agents

See the GTM Engineers page → See the Pro membership

Pro is for individual contributors. For a team: up to 3 seats

A young man works at two monitors in a dim, blue-lit room, one hand on the keyboard.

GTM Architects · Strategy & systems

Design the whole go-to-market.

For founders and revenue leaders who build revenue as a system, from founder-led sales to Series B and beyond, and lead the teams that run it: strategy, architecture and management, up to the C-suite.

  • Plan the system everyone else runs: planning, strategy and enablement.
  • Become a Revenue Growth Architect: all eight models in one build.
  • Prove it: pass the course-plus-exam and earn a verifiable credential.

Agents for this work

  • TAM Agent sizes your market as TAM, SAM and SOM, split into Priority A, B and C.

  • Revenue Brain picks the next best action for every account, and routes the work.

  • Persona Card Builder connects signs, signals and the questions that confirm them.

They run in your own paid AI assistant. See all the agents

See the GTM Architects page → See the Max membership

Max is for managers and leaders. For a team: up to 10 seats

A man seen from behind, holding papers, studies a whiteboard covered in flowcharts and wireframe sketches.

GTM Leaders · Coaching & management

Lead the people who carry the number.

For the managers who hire, build and coach the frontline, often a startup’s first sales leader. Turn individual performers into a team that compounds, quarter after quarter.

  • Diagnose first, then develop: the SUPERSTAR coaching arc.
  • Frontline Management: cadences, 1:1s, pipeline reviews and real coaching.
  • Senior Management: forecasting, org design and board-ready performance.

Agents for this work

  • Deal Risk and Pipeline Hygiene turns a pipeline review into a ranked list of gaps, not a round of optimism.

  • Discovery Planner and Scorer plans the call around the gap, then scores what you heard and how you asked.

  • Meeting Scribe turns every meeting into decisions, dated commitments and evidence.

They run in your own paid AI assistant. See all the agents

See the GTM Leaders page → See the Max membership

Max is for managers and leaders. For a team: up to 10 seats

In a dark office at night, a woman types at a lamp-lit desk while a man stands behind her holding a tablet.
Who is it for, and who is it not for?

It is for people in MENA who own a revenue number, a team, or the system behind both: SDRs and account executives, customer success, RevOps and enablement, GTM engineers, sales leaders, CROs and founders. It is probably not for you yet if you want a quick hack, will not make it a daily habit, want a passive video library rather than a community, or do not work in a revenue-facing role.

Turning the usual pipeline into an infinite revenue loop makes you unlearn the old funnels, and turns the whole process into a continuous revenue engine.

Salma SaifCommercial Team Lead · Fincart

The SaaS Revenue Roles course doesn’t just explain the differences between the roles. It shows each role’s bottlenecks and challenges, and how to solve them. Original content, and a lot of work clearly went into it.

Said AbdelghanyDigital Transformation Advisor · Trend SI
How it works

Join free. Practise on real work. Get certified.

A woman in a white knit sweater sips from a mug, her face lit only by the glow of an open laptop in a dark room.
A bearded man thinks over his laptops at a desk in a dark open-plan office at night.

  1. Create your free account

    Sign up in about a minute. You join a peer community of MENA revenue professionals, organised into regional chapters.

    What's in the membership →

  2. Learn and practise

    Free courses and frameworks you run on a real deal, plus live RIVET Labs sessions, each announced with its own topic, and the full replay archive.

    Browse the Academy →

  3. Get certified

    Certification is earned by completing a course. Start with a free course, or take an on-demand certification: the AI Workspace GTM/Revenue Engineer or the Revenue Growth Architect.

    Start free →
Create your free account → See how RIVET INFINITE OS works
How much time does it take?

Every paid course is on demand, so you fit it around your week, with 12 months from the day your access opens. The free courses are yours to start any time.

Are the courses taught in Arabic?

Yes. The AI Workspace GTM/Revenue Engineer and the Revenue Growth Architect are taught in Arabic, with slides and materials in English. Both are online and on demand, so you can take them from anywhere in MENA.

Do I get a certificate?

Yes, by completing a course: certification is earned, not bought separately. Pass the course exam and RIVET Labs issues the credential in your name, ready for your LinkedIn profile and CV. It is a professional credential from RIVET Labs, not an academic degree. You can start with one of the free courses.

I can now speak “SaaS revenue” without nodding blindly: baby steps to becoming the smartest tech pro in the room.

Ziad EmadTech pro · SaaS Fluency

Thank you, RIVET team. The course genuinely gave me a lot.

Nourhan SayedSDR · Cairo

Seven founding chapters

A room in your market. Cairo is where it started.

Chapters by market, on WhatsApp. Egypt is the founding chapter. Saudi Arabia, the UAE, Kuwait, Qatar, Oman and Bahrain are now forming.

Create your free account → Meet the chapters →
  • A felucca sail silhouetted on the Nile at dusk, with Cairo towers against a violet sky.

    CairoEgypt · founding chapter

  • Riyadh's business district at night, with Kingdom Centre and Al Faisaliah lit against a black sky.

    RiyadhSaudi Arabia · now forming

  • Business Bay in Dubai at blue hour, with lit office towers, the canal edge and Burj Khalifa on the horizon.

    DubaiUAE · now forming

Finding and building the right sales and GTM teams in MENA is tough. RIVET is changing that: a dedicated space for B2B SaaS Sales and Revenue pros to connect, learn, and grow. This Revenue Lab is the game-changer MENA needs.

Mai MedhatCo-founder & CEO · Tuner

It opened my mind, one of the very few places that actually talks customer success and MRR.

Essam FaroukFounder · Agency
How access works

Free to join. Courses when you're ready.

Get inside the community at no cost, then add the courses and tracks that fit your goal.

Community Membership
Freeto join
  • The room: 300+ MENA revenue pros
  • Local chapters, discussions & Q&A
  • RIVET Labs Workshops
  • The open frameworks & the Desert Camel Report
Create your free account →
Training Courses & tracks
One paymentper course or membership
  • Free courses to start
  • Micro courses & AI-powered skills
  • Role tracks: SDR to RevOps to leader
  • Two On-Demand certification courses
  • Or the Pro, Max or Infinite membership, courses included
Compare memberships → Training for teams →
What does it cost to join?

Joining is free: the community and your regional chapter are included. You only pay for the courses or the membership you choose, and each page shows its price. Every price is one payment, with no instalments. A paid course comes with a full refund if you ask within 3 days of purchase.

Can my company pay, or train the whole team?

Yes. We can invoice your company directly, addressed to your finance team. Teams can also have custom training, run around your accounts, your calendar and your numbers, and corporate programs can be customized and delivered in person.

A note from our founder
Ahmed Youssef
Ahmed YoussefFounder & CEO, RIVET Labs
Why RIVET exists

The playbooks weren't written for where you're selling.

You're not in Silicon Valley. You can't "grab coffee" with revenue leaders at billion-dollar SaaS companies. There are no established revenue communities here, no local enablement programs, no regional academies built for our market.

The frameworks everyone follows were designed for markets with instant credit-card signups, documented procurement, and mature buying committees. They assume infrastructure that simply doesn't exist in MENA yet.

Every playbook needs translation. Every strategy needs adaptation. Every best practice requires guesswork. You're building from scratch: alone. That's the gap RIVET exists to close.

Ahmed YoussefFounder & CEO, RIVET Labs
Run revenue as one system

Stop copying tools.
Build your own system.

Join MENA's revenue-enablement lab: the community, the operating system and the training, in one place. Create your account free and get inside today.

Create your free account → Book a team call
How do I join?

Create your free account in about a minute to join the community. To take a course, buy it on its page: a short form, then a secure payment link. Memberships: apply, and we review it and reply. You do not need to be a member first, or to have a company: you can apply on your own.

Free to join in about a minute. You only pay for the courses you choose to take.

Now you know.